Reviews / Media — August 1, 2013 at 11:21 AM

The Secrets of Independent Content Distribution: Revealed

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This vs That creator, Jon Hotchkiss, to discuss next generation model of independent content distribution and creation at TransVergence Conference in Hollywood August 7 & 8th, 2013.
This vs That is a new 6-hour (HD) series that investigates the science within arm’s reach. Based primarily on the web, This vs That distinguishes itself through its unique pedigree and “must have” content. This vs That is made by industry veterans (nearly a dozen Emmy losses among them), it stars TV professionals (Brad Sherwood, Chris Tallman and Mark DeCarlo), it features leading scientists, doctors and experts and is as big, dynamic and high-end as any show you’ll see on National Geographic or Discovery.  And yet, it was entirely written, produced and edited from Jon Hotchkiss’ home garage in Los Angeles, CA. Plus, thanks to the internet, Jon is able to distribute This vs That around the world – as video on demand – from his garage, as well — where he keeps 97% of all sales. Oh, and one other small thing: Jon also financed This vs That entirely on his own, too (at a savings of more than 75%).
Below, the title I suggested for my presentation… that was deemed (justifiably) too long.
“I Wrote, Produced & Edited A 6-Hour TV Series In My Garage. Plus, I’m Distributing The Show Around The World – As Video-On-Demand – From My Garage, Too. And Get This! I Have 100% Creative Control And I Keep All The Money (OK Not All, Just 97%). And So Can You.”
The five minutes into the future distribution model and brand recognition marketing strategy behind This vs That isn’t one of Aesop’s less well known fables. No. This vs That’s origin story and distribution model are the ever increasing next generation direction of television production and story telling. And it’s happening right now. Under the old system of TV distribution, only the networks had access to a satellite which allowed them to deliver content into their audience’s living room. In this new paradigm of TV production, the actual content creators themselves can reach their audience with just one, nearly invisible thing: a wi-fi hot spot. Best of all, this is game changing news for content creators who yearn for creative control over their work and viewers (both niche and broad) hungry for unique, single vision stories and other progressive content they aren’t being serviced with by Broadcast or Cable TV.
During Jon’s presentation, he will reveal:
1. The story that resulted in producing an entire 6-hour TV series out of his home garage (and his wife’s reaction).
Garage2. How anyone can make a TV series out of their garage right now.
3. The benefits of creating content that doesn’t have to adhere to advertiser guidelines or network standards.
4. The marketing techniques used to distinguish and raise awareness of This vs That. 
5. How he made a TV show for 75% less than the broadcast or cable networks.
6. What he did to market This vs That and how it resulted in:
  • This vs That’s website traffic rose to 30,000 visitors in June, 2013.
  • This vs That’s blog premiered to 20,000 visitors in July, 2013
  • And how video clips from This vs That have been seen nearly 1 million times.
Jon_Alyssa7. What marketing secrets he discovered by integrating all of This vs That’s branded content with the ever increasing social media platforms and video sites.
8. How he sold This vs That in more than a dozen international territories.
8. And if there’s time, Jon will also reveal precisely how to ruin a photo of Miss USA, 2011.
Click here to save 50% on all 6 one-hour episodes of This vs That.
Click here to save 50% on all 6 one-hour episodes of This vs That.


Jon Hotchkiss is the creator, EP, Director & Writer of This vs That. He also created: The Truth About Sex (Playboy TV), Invasion of the X-Mas Lights (TLC), My Dad is Better Than Your Dad (NBC), and Punkin Chunkin (Science). Jon also ran the series Bullshit with Penn & Teller and was one of the original writers on Politically Incorrect. You can reach him here.

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